Learn What IT Pros Need to Know About Windows 11 - August 26th at 1 PM ET! Learn What IT Pros Need to Know About Windows 11 - August 26th at 1 PM ET!
Cloud Computing|Google Cloud Platform

Google Opens a New Cloud Region in Finland

Earlier this year, Google announced that they would be opening five new computing regions in 2018 which comes after spending more than $30 billion during the past three years to improve its infrastructure. These new regions will help expand the company’s cloud footprint as it takes on Microsoft and Amazon in the cloud wars.

Announced this week, Google has opened a new region in Finland which the company claims will significantly improve latency by up to 65% for users in the Nordics and by up to 88% for users in the Eastern portion of Europe. This data center joins others in the area including Netherlands, Belgium, London, and Frankfurt in Europe.

While Amazon, and notably Microsoft, have many more regions, Google was late to the cloud game but is investing heavily to catch-up with the market leaders. Amazon is ahead of Microsoft in terms of market share but it is believed that Microsoft is closing the gap.

Sponsored Content

Read the Best Personal and Business Tech without Ads

Staying updated on what is happening in the technology sector is important to your career and your personal life but ads can make reading news, distracting. With Thurrott Premium, you can enjoy the best coverage in tech without the annoying ads.

For Google, even if they can maintain their 3rd position in the cloud race, it’s still a lucrative spot to be as billions of dollars shift away from on-premises spending to cloud services. Owning even a small percentage of the market over the next decade will likely reward billions in revenue for Google.

Because of the significant cost involved in building out a global network of data centers, Microsoft, Amazon, and Google are likely going to be the only major players for the foreseeable future. Knowing this, the ‘cloud wars’, while well underway, still has a long road ahead as each of these companies will continue to invest billions to grab as much market share as possible.


Don't have a login but want to join the conversation? Sign up for a Petri Account

Comments (0)

Leave a Reply

Brad Sams has more than a decade of writing and publishing experience under his belt including helping to establish new and seasoned publications From breaking news about upcoming Microsoft products to telling the story of how a billion dollar brand was birthed in his book, Beneath a Surface, Brad is a well-rounded journalist who has established himself as a trusted name in the industry.

Register for Advanced Microsoft 365 Day!

GET-IT: Advanced Microsoft 365 1-Day Virtual Conference - Live August 24th!

Join us on Tuesday, August 24th and hear from Microsoft MVPs and industry experts about how to take advantage of Microsoft 365 at a technical level and dive deep into the features and functionality that will make your environment more secure and compliant.


Sponsored By