Azure Blob Storage: The IT Pro’s Guide to Secure, Scalable Cloud Object Storage

Use Azure Blob Storage for a scalable and an efficient way to store massive amounts of unstructured data.

Published: Feb 14, 2025

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What is Azure Blob Storage?

Microsoft Azure Blob Storage provides a scalable and efficient way to store massive amounts of unstructured data, making it an essential component for IT professionals managing cloud storage solutions.

Whether you need to store binary data, backup files, log files, or handle large-scale workloads, Azure Blob Storage delivers flexible storage tiers to optimize costs and performance. With robust support for disks, resources, and Azure-hosted services, it is the backbone of many enterprise cloud strategies for storing unstructured data. Azure Blob Storage is similar to Amazon S3.

Blob storage vs file storage

Blob storage is better suited to storing unstructured data, like data lakes, websites, backup and restore, archives, and big data analytics etc. File storage is better for organizing and managing structured data, like users’ files and folders, in cases where you want to also provide shared access.

Azure Blob Storage pricing

Current pricing for Azure Blob Storage per gigabyte (GB) by storage tier:

Data storage prices pay-as-you-goPremiumHotCoolColdArchive
First 50 terabyte (TB)/month$0.15 per GB$0.018 per GB$0.01 per GB$0.0036 per GB$0.002 per GB
Next 450 TB/month$0.15 per GB$0.0173 per GB$0.01 per GB$0.0036 per GB$0.002 per GB
Over 500 TB/month$0.15 per GB$0.0166 per GB$0.01 per GB$0.0036 per GB$0.002 per GB
Azure Blob Storage pricing per gigabyte

What are containers in Azure Blob Storage?

Azure Blob Storage is organized using a hierarchical structure to help you manage your data. Containers are the top-level of the hierarchical structure and they provide a logical grouping of your blob data. Inside each container, you can optionally create folders to further organize data.

Key features of containers in Azure Blob Storage

Containers in Azure Blob Storage provide numerous advantages for IT professionals and businesses:

  • Logical Organization: Containers group blobs together, simplifying data management and access control.
  • Access Control: Fine-grained access permissions can be enforced using Azure Role-Based Access Control (RBAC) and Shared Access Signatures (SAS).
  • Scalability: Containers support an unlimited number of blobs, making them ideal for cloud storage use cases.
  • Security and Compliance: Azure ensures data security with encryption, private endpoints, and logging features.
  • Hierarchical Namespace (HNS) Support: With Azure Data Lake Storage Gen2, containers can function like a file system with hierarchical directories.
  • Storage Tiers: Support for hot tier, cool, and archive tiers enables businesses to optimize costs based on access frequency, leveraging Azure Blob lifecycle policies.
  • Disaster Recovery: Built-in redundancy ensures continued data availability even in disaster recovery scenarios.
Screenshot of the Azure Portal showing the Azure Blob Storage Account > Containers tab, with the “+ Container” button highlighted. The container name input field and access level options are visible.
Creating a new container in Azure Blob Storage (Image credit: Tim Warner/Petri.com)

Creating and managing Azure Blob Storage containers

To effectively store and manage data, Azure Blob Storage organizes it into containers, which act as logical partitions within a storage account. This section covers the process of creating and configuring these containers to optimize performance and security.

Creating a container

A container must be created within an Azure storage account. The naming convention for containers follows these rules:

  • Names must be between 3 and 63 characters.
  • They must start with a letter or number.
  • Only lowercase letters, numbers, and hyphens (-) are allowed.
  • Consecutive hyphens are not permitted.

To create a container using the Azure CLI:

az storage container create --name mycontainer --account-name mystorageaccount

Containers in Azure Blob Storage enable better data management, ensuring efficient cloud computing operations. Using containers, IT professionals can streamline their data organization while securing sensitive information.

Managing container access permissions

Screenshot of the Azure Portal’s Access Control (IAM) panel for an Azure storage account, showing role assignments and the "Add Role Assignment" button highlighted.
Managing Azure Storage permissions with Entra ID RBAC (Image credit: Tim Warner/Petri.com)

Azure’s cloud storage solutions provide extensive Entra ID role-based access control that allows IT administrators to define specific user roles, preventing unauthorized access while ensuring compliance with data governance policies.

Container access control and security

To ensure data security and controlled access, Azure Blob Storage provides multiple authentication and access mechanisms. Implementing appropriate security measures helps protect sensitive data while ensuring seamless operations.

Public vs. private containers

Containers can be configured to allow public access or require authentication.

  • Private (default): Requires authentication for access.
  • Blob: Allows public read access to blobs within the container.
  • Container: Allows public read access to both the container and its blobs.

To update container access permissions:

az storage container set-permission --name mycontainer --public-access off --account-name mystorageaccount

Generating a Shared Access Signature (SAS)

Screenshot of the Shared Access Signature (SAS) blade in the Azure Portal, showing options for setting permissions, expiry date, and generating the SAS token for access to Azure Blob Storage
Generating a Shared Access Signature (SAS) for a container in Azure Blob Storage (Image credit: Tim Warner/Petri.com)

A Shared Access Signature (SAS) enables secure file sharing while defining precise access policies, ensuring compliance with cloud security best practices. It is recommended to use Azure Entra ID (formerly Azure AD) for more secure access control where possible.

Using AzCopy for efficient blob storage management

AzCopy is a command-line tool designed for high-speed data transfers to and from Azure Blob Storage. IT professionals and developers use AzCopy to automate storage management tasks, such as uploading, downloading, synchronizing, and migrating data. With its lightweight footprint and optimized performance, AzCopy handles large-scale data movement more efficiently than traditional manual uploads via the Azure portal.

Why use AzCopy?

  • Performance: AzCopy enables fast, multi-threaded file transfers, reducing the time required to move large datasets.
  • Automation: It integrates seamlessly into scripts and CI/CD pipelines for automated storage tasks.
  • Security: Supports Azure Entra ID (formerly Azure AD) authentication, Shared Access Signatures (SAS), and OAuth tokens.
  • Resilience: Retries failed transfers and resumes interrupted processes to ensure reliability.
  • Cross-Platform: Available for Windows, Linux, and macOS.

Common AzCopy use cases

Uploading Files to Azure Blob Storage

Upload all files in a directory to an Azure Blob Storage container:

azcopy copy "/localpath/*""https://mystorageaccount.blob.core.windows.net/mycontainer?sastoken" --recursive

Downloading files from blob storage

Retrieve all blobs from a container and save them locally:

shCopyEditazcopy copy "https://mystorageaccount.blob.core.windows.net/mycontainer/*?sastoken" "/localpath" --recursive

Synchronizing local and cloud storage

Sync local files with an Azure Blob Storage container, only copying new or modified files:

azcopy sync "/localpath" "https://mystorageaccount.blob.core.windows.net/mycontainer?sastoken" --recursive  

Copying data between storage accounts

Efficiently transfer data between different Azure Blob Storage accounts:

azcopy copy "https://sourceaccount.blob.core.windows.net/sourcecontainer?sastoken" "https://destinationaccount.blob.core.windows.net/destinationcontainer?sastoken" --recursive

Deleting unnecessary files

To remove outdated or unnecessary blobs:

azcopy rm "https://mystorageaccount.blob.core.windows.net/mycontainer/oldfile.txt?sastoken"  

Best practices for AzCopy usage

  • Use SAS tokens with limited permissions to enhance security.
  • Enable logging with --log-level=INFO to monitor transfer activities.
  • Adjust concurrency settings to optimize large data transfers.

By integrating AzCopy into daily administrative workflows, IT professionals can automate routine storage tasks, improve data migration efficiency, and enhance cloud storage operations without excessive manual effort.

Advanced features for blob containers

Soft delete for containers

To prevent accidental data loss, Soft Delete can be enabled, allowing recovery of deleted containers within a retention period. Azure also supports Immutable Blob Storage, which prevents critical data from being modified or deleted within a defined retention period.

Screenshot of the Blob service properties in the Azure Portal, with the “Enable soft delete for blobs” toggle switched on and retention days set.
Enabling soft delete for containers in Azure Storage (Image credit: Tim Warner/Petri.com)

Enable soft delete:

az storage account blob-service-properties update --account-name mystorageaccount --enable-delete-retention true --delete-retention-days 7

Azure’s data protection features help businesses adhere to regulatory compliance while ensuring data integrity in cloud storage.

Best practices for using containers in Azure Blob Storage

To get the most out of Azure Blob Storage, IT professionals should follow these best practices to enhance security, efficiency, and cost management.

  • Use a clear naming convention for easier identification and organization.
  • Leverage RBAC and SAS to enforce secure access.
  • Enable logging and monitoring with Azure Monitor, Storage Analytics, and Microsoft Defender for Storage.
  • Implement lifecycle management to optimize cloud storage costs.
  • Use soft delete, versioning, and immutable storage to prevent accidental data loss.
  • Consider Data Lake Storage Gen2 if hierarchical organization is needed.
  • Choose the right storage tier (hot tier, cool, or archive) to balance cost and access frequency.
  • Use block blobs, page blobs, and append blobs strategically based on workload needs.
  • Ensure compatibility with APIs and SDKs such as Python, Java, and HTTP-based access.
  • Utilize SFTP and SSH File Transfer Protocol for secure data transfer, ensuring compatibility with Azure-hosted services and on-premises workloads.
  • Leverage Azure CLI or Azure PowerShell for automation, making it easier to manage storage subscriptions, upload files efficiently, download resources, and handle disaster recovery strategies.

By following these best practices, businesses can improve the reliability, security, and performance of their Azure Blob Storage environments, ensuring seamless data management and compliance with industry standards.

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