Microsoft Expands Surface Commercial Availability and Support

Microsoft Expands Surface Commercial Availability and Support

On the eve of the Surface Pro 4 and Surface Book launch, Microsoft has announced that Surface Pro 4 is already the the fastest Surface adopted in business ever. And it is supporting commercial customers of all Surface devices with new availability and service and support options to help meet the demand.

At its Worldwide Partner Conference in July, Microsoft announced plans to expand Surface commercial availability via resellers from a few hundred authorized Surface distributors to a few thousand worldwide. But today, the firm said it had signed up nearly 5,000 resellers, dramatically exceeding its own goals.

“This happened much more quickly than we’d expected,” Cyril Belikoff, the Senior Director of Microsoft Surface, told me in a briefing late last week. “We now have nearly 5,000 resellers worldwide in over 30 markets.”

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Microsoft previously announced a Surface Enterprise Initiative that helps commercial customers purchase Surface devices and associated service, management and support packages all from the same partner. At the time, it said that Dell and HP would both be reselling Surface with their own enterprise support offerings. Today, Microsoft is revealing two new additions to the Surface Enterprise Initiative.

First, beginning in early 2016, Microsoft will offer a new enterprise warranty and service called Microsoft Complete for Enterprise. This will provide a number of useful services:

Warranty claim pooling. Instead of being bound by two warranty claims per device, customers can pool warranty claims across all of the devices they purchased. So a customer with 100 purchased devices would have a total of 200 warranty claims.

Support for non-bootable devices. Today, when a Surface device can’t boot, commercial customers are faced with a quandry because of security policies and the possibility that their non-bootable devices could still contain sensitive corporate data. So customers with Microsoft Complete for Enterprise will be able to physically destroy such devices before they are returned for warranty replacement.

Next day air service in the U.S. Microsoft Complete for Enterprise customers will receive device replacements via next day air in the U.S. and “a similar rapid replace processing for markets outside the U.S.,” Microsoft says.

On-boarding center. To help IT departments and end users get up to speed as quickly as possible, Microsoft will establish an online on-boarding center.

Second, Microsoft has announced a new Business Device Trade-in Program. because so many customers want to upgrade to Surface and Windows 10, but are still using older Surface devices and other PCs. With this program, businesses can trade-in their existing PCs and get credit towards new Surface purchases, and do so on a permanent basis. (With previous Surface rollouts, Microsoft has offered temporary trade-in programs for businesses only.)

Finally, Microsoft also revealed that a number of commercial customers–including The Carlyle Group, BNY Mellon, Berkshire Hathaway Automotive, Land ‘O Lakes, Covanta, Brighton College International (UK), and several others have already committed to broad Surface Pro 4 deployments.

“For all of our business customers, the value of Surface Pro comes down to cost savings when removing the need for both a laptop and an iPad, ability to run full Office and desktop apps and the strongest security and management with Windows 10,” Mr. Belikoff says. “With the breadth coverage across our channel, and programs for enterprise customers through our Surface Enterprise Initiative, we’re in a position to deliver on customer demand in ways that have never been done before.”


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Paul Thurrott is an award-winning technology journalist and blogger with over 20 years of industry experience and the author of over 25 books. He is the News Director for the Petri IT Knowledgebase, the major domo at, and the co-host of three tech podcasts: Windows Weekly with Leo Laporte and Mary Jo Foley, What the Tech with Andrew Zarian, and First Ring Daily with Brad Sams. He was formerly the senior technology analyst at Windows IT Pro and the creator of the SuperSite for Windows.
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