Coming Soon: GET:IT Endpoint Management 1-Day Conference on September 28th at 9:30 AM ET Coming Soon: GET:IT Endpoint Management 1-Day Conference on September 28th at 9:30 AM ET
Cloud Computing|Google Cloud Platform

Google Opens a New Cloud Region in Finland

Earlier this year, Google announced that they would be opening five new computing regions in 2018 which comes after spending more than $30 billion during the past three years to improve its infrastructure. These new regions will help expand the company’s cloud footprint as it takes on Microsoft and Amazon in the cloud wars.

Announced this week, Google has opened a new region in Finland which the company claims will significantly improve latency by up to 65% for users in the Nordics and by up to 88% for users in the Eastern portion of Europe. This data center joins others in the area including Netherlands, Belgium, London, and Frankfurt in Europe.

While Amazon, and notably Microsoft, have many more regions, Google was late to the cloud game but is investing heavily to catch-up with the market leaders. Amazon is ahead of Microsoft in terms of market share but it is believed that Microsoft is closing the gap.

Sponsored Content

Say Goodbye to Traditional PC Lifecycle Management

Traditional IT tools, including Microsoft SCCM, Ghost Solution Suite, and KACE, often require considerable custom configurations by T3 technicians (an expensive and often elusive IT resource) to enable management of a hybrid onsite + remote workforce. In many cases, even with the best resources, organizations are finding that these on-premise tools simply cannot support remote endpoints consistently and reliably due to infrastructure limitations.

For Google, even if they can maintain their 3rd position in the cloud race, it’s still a lucrative spot to be as billions of dollars shift away from on-premises spending to cloud services. Owning even a small percentage of the market over the next decade will likely reward billions in revenue for Google.

Because of the significant cost involved in building out a global network of data centers, Microsoft, Amazon, and Google are likely going to be the only major players for the foreseeable future. Knowing this, the ‘cloud wars’, while well underway, still has a long road ahead as each of these companies will continue to invest billions to grab as much market share as possible.


Don't have a login but want to join the conversation? Sign up for a Petri Account

Comments (0)

Leave a Reply

Brad Sams has more than a decade of writing and publishing experience under his belt including helping to establish new and seasoned publications From breaking news about upcoming Microsoft products to telling the story of how a billion dollar brand was birthed in his book, Beneath a Surface, Brad is a well-rounded journalist who has established himself as a trusted name in the industry.
Live Webinar: Active Directory Security: What Needs Immediate Priority!Live on Tuesday, October 12th at 1 PM ET

Attacks on Active Directory are at an all-time high. Companies that are not taking heed are being punished, both monetarily and with loss of production.

In this webinar, you will learn:

  • How to prioritize vulnerability management
  • What attackers are leveraging to breach organizations
  • Where Active Directory security needs immediate attention
  • Overall strategy to secure your environment and keep it secured

Sponsored by: