
close
close
Big data, it’s a phrase we have all heard millions of times from marketing material, senior management who want to sound ‘hip’ and of course from the likes of Amazon and Microsoft who want to help you sort through this material. But, depending on how you use the big data you have, it is either giving you a competitive advantage or is putting you behind the market curve.
advertisment
The truth is that every company has ‘big data’ even if it comes in small batches. Everything from sales data, trending data of market movements, customer buying patterns and anything like this is a goldmine of information if used correctly.
Microsoft commissioned Keystone Strategy to take a look at investments in big data and found, to little surprise, that companies who dig into their data assets have higher gross and operating margins. The study sampled 344 large companies around the globe with a median of 6,000 employees and $3.4 billion in revenue.
The results will likely not be a shock to anyone who follows the growth in the analytics segment. With companies doing everything they can to gain a competitive advantage in their industry, finding insights into data you already own is a key strategy that has already shown to pay big dividends; you can read the new report, here.
What may be of more value to users is the new assessment that the company is releasing as well. Microsoft has released a free tool that lets you create a ‘data maturity roadmap’ that helps you find the data strategy that works for your specific industry.
advertisment
The number of tools available for capturing, tracking, analyzing, and reporting on data sets is growing at a rapid pace because of the value that is locked inside of these pools of content. Finding the right configuration that works for your company is an important part of the deployment process but it all starts with setting your objectives so that you can find the tools that best fit your specific need.
More from Brad Sams
advertisment
Petri Newsletters
Whether it’s Security or Cloud Computing, we have the know-how for you. Sign up for our newsletters here.
advertisment
More in Cloud Computing
Use Azure ExpressRoute Private Peering & Azure Virtual WAN to Connect Privately to Microsoft 365
Apr 21, 2022 | Flo Fox
Microsoft to Make Changes to Cloud Licensing Restrictions after Customer Complaints
Apr 18, 2022 | Rabia Noureen
Most popular on petri
Log in to save content to your profile.
Article saved!
Access saved content from your profile page. View Saved
Join The Conversation
Create a free account today to participate in forum conversations, comment on posts and more.
Copyright ©2019 BWW Media Group