Apple Lures the Enterprise with the iPad Pro, Uses Office as the Bait

Screen Shot 2015-09-10 at 8.48.22 AM

Kirk Koenigsbauer takes the stage at Apple’s keynote

Apple held its keynote this week where it announced a myriad of products and one such device, the iPad Pro, is targeted at productivity focused individuals. What was notable about the announcement of the device is that when the company showed it off, they had Microsoft on stage to highlight the capabilities of Office on the iPad Pro and not iWork.

Apple has been trying for years to get its products entrenched deeper into the enterprise. While the iPhone has resonated well with consumers who use these phones as both personal and work devices, the iPad has not had as strong of adoption in the corporate world which is why Apple has teamed up with Cisco (and IBM) to help improve the experience.

Sponsored Content

Passwords Haven’t Disappeared Yet

123456. Qwerty. Iloveyou. No, these are not exercises for people who are brand new to typing. Shockingly, they are among the most common passwords that end users choose in 2021. Research has found that the average business user must manually type out, or copy/paste, the credentials to 154 websites per month. We repeatedly got one question that surprised us: “Why would I ever trust a third party with control of my network?

One sign that Apple has conceded that Microsoft Is winning the productivity game is that when it announced the iPad Pro, Microsoft was on-stage showing off its Office suite, not Apple showing off the capabilities of its iWork products.

This shouldn’t come as too much of a surprise as companies around the world are using Office and Apple knows that if they want their hardware to be used, they need it to work well with the most widely used productivity suite on the planet. What’s unique about this is that based on the demonstration, Apple let Microsoft see its new hardware before it was announced to begin improving its apps for this size of a device which is interesting on several fronts.

First, Apple and Microsoft have been at odds over the years about software and hardware but with Microsoft now being on stage at the company’s keynote (Microsoft was also on stage at VMware) it shows that their relationship is improving. Also, Microsoft and Apple do compete directly on hardware as well, the iPad Pro and the Surface Pro line are now fighting for the same dollars.

Inevitably, the Surface Pro 3 (soon to be Pro 4) and the iPad Pro will be cross-shopped as the prices of the devices are comparable. An iPad Pro starts at $799 plus a keyboard cover for $169 and a Pencil (Apple’s version of the stylus) for another $99, for a total of $1067; for comparison the entry level Surface Pro 3 runs $799 plus $129 for the keyboard cover for a total of $928.

While Apple is hoping that the iPad Pro will be adopted into the enterprise with its productivity focus (they also had Adobe on stage showing off artistic capabilities) they will be facing tough competition from Microsoft. The big difference between the two is that the Pro 3 runs Windows 10 versus Apple’s iOS based iPad Pro; the iPad Pro does not have any external ports either.

Microsoft has, for the better part of its existence, been a software only company, and while Apple may be a competing company, if they are pushing Microsoft’s Office suite on their productivity device, it’s a win for the Redmond based company.

The iPad Pro and Surface Pro will cross streams in the minds of consumers but unless a corporation is heavily invested into the iOS ecosystem, the Surface Pro line looks to offer a better value on nearly all fronts.

At Build 2015, Microsoft announced that they wanted to build bridges, while the topic was targeted at developers, it’s also clear that they are building bridges to other companies as well. Apple and VMware are two massive companies who are warming up again to Microsoft and its software, something that seemed unthinkable only a few short years ago.

Related Topics:


Don't have a login but want to join the conversation? Sign up for a Petri Account

Comments (0)

Leave a Reply

Brad Sams has more than a decade of writing and publishing experience under his belt including helping to establish new and seasoned publications From breaking news about upcoming Microsoft products to telling the story of how a billion dollar brand was birthed in his book, Beneath a Surface, Brad is a well-rounded journalist who has established himself as a trusted name in the industry.
Don't leave your business open to attack! Come learn how to protect your AD in this FREE masterclass!REGISTER NOW - Thursday, December 2, 2021 @ 1 pm ET

Active Directory (AD) is leveraged by over 90% of enterprises worldwide as the authentication and authorization hub of their IT infrastructure—but its inherent complexity leaves it prone to misconfigurations that can allow attackers to slip into your network and wreak havoc. 

Join this session with Microsoft MVP and MCT Sander Berkouwer, who will explore:

  • Whether you should upgrade your domain controllers to Windows Server
    2019 and beyond
  • Achieving mission impossible: updating DCs within 48 hours
  • How to disable legacy protocols and outdated compatibility options in
    Active Directory

Sponsored by: