M365 Changelog: (Updated) Microsoft Edge for Business: Customize organizational branding using the Microsoft Edge management service

MC720776 – Updated March 20, 2024: Microsoft has updated the rollout timeline below. Thank you for your patience.

Starting late March 2024, admins can customize their organization’s branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users signed in with an Entra ID (formerly known as Azure Active Directory) more easily differentiate between multiple profiles and browser windows through visual cues on the profile pill, profile flyout, and Edge for Business taskbar icon. Only admins can control, preview, and customize how Edge for Business shows the following organization brand assets:

  • Organization name
  • Accent color
  • Organization logo
  • Edge for Business taskbar icon overlay

Default branding can be enabled by admins through the following policies:

  • OrganizationalBrandingOnWorkProfileUIEnabled
  • OrganizationLogoOverlayOnAppIconEnabled

This message is associated with Microsoft 365 Roadmap ID 383013 

When this will happen:

Preview for this new feature began on March 21, 2024, and is expected to complete within a week.

Worldwide: Microsoft will begin rolling out late April 2024 and expects to complete by early May 2024.

How this will affect your organization:

If enabled, users will see selected organization branding on profiles signed in with an Entra ID. The organization’s details such as name, logo, and brand color can be seen on individual browser components including the profile pill, profile flyout, and Edge for Business taskbar icon. 

What you need to do to prepare:

Admins will need to navigate to Microsoft Edge management service to customize and configure organization assets.

Admins can also choose to use and check default organization branding assets already configured in the Microsoft Entra admin center.