M365 Changelog: (Updated) Azure Active Directory: Customize Organizations’ Sign-In and Sign-Up Pages in Company Branding

MC384784 — Updated February 9, 2023: Microsoft has updated the rollout timeline below. Thank you for your patience.

Update the Azure AD and Microsoft 365 login experience with new Company Branding capabilities. You can apply your company’s brand guidance to authentication experiences with pre-defined templates.

This message is associated with Microsoft 365 Roadmap ID 93320

When this will happen:

Preview: Microsoft will start rolling out to public preview in late October (previously late September) and is expected to complete by late November (previously late October).

Standard Release: Microsoft will begin in early May (previously late February) and will be completed by mid-June (previously late March).

How this will affect your organization:

Your custom branding won’t immediately appear when your users go to sites such as, www.office.com. Instead, the user has to sign-in before your customized branding appears. After the user has signed in, the branding may take 15 minutes or longer to appear.

All branding elements are optional and will remain default when unchanged. For example, if you specify a banner logo with no background image, the sign-in page will show your logo with a default background image from the destination site such as Microsoft 365.

Additionally, sign-in page branding doesn’t carry over to personal Microsoft accounts. If your users or business guests sign in using a personal Microsoft account, the sign-in page won’t reflect the branding of your organization.


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What you need to do to prepare:

Adding custom branding requires you to have either Azure Active Directory Premium 1, Premium 2, or Office 365 (for Office 365 apps) licenses.

Learn More:

• Add Branding to your Organization’s Azure Active Directory Sign-on Page