Tara is a seasoned marketing leader with over 15 years of experience driving growth through strategic positioning, consumer insights, and data-driven campaigns. She specializes in crafting compelling messaging that translates complex product value into clear customer benefits, while leveraging multi-channel marketing and storytelling to build strong brand influence. When she’s not shaping go-to-market strategies, she’s focused on creating impactful narratives that resonate with audiences and deliver measurable results.
A new hire on the facilities team asks which calendar she should check for the building’s planned power outages. It’s a fair question. You open the shared calendars list to show her, but you just keep scrolling. “Facilities.” “Facilities Team.” “Facilities – Maintenance.” “FM Calendar (old).” “Building Ops.” And one, notably, called “Calendar2.” Three of…