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Review

Microsoft Wants You to Use the Outlook Brand Correctly (but OWA is still OWA and Outlook’s the fat client)

by Tony Redmond

Microsoft set out to rename OWA as Outlook on the web last year. That effort never gained real acceptance in the Exchange community, but in fact the project isn’t to rebrand OWA. Instead, it’s all about preserving and building out the Outlook brand across multiple clients and different experiences. Microsoft is struggling against the weight of history here, so don’t expect any great success anytime soon.