Surface Book Headed To 10 New Markets, Pre-Orders Starting Tomorrow

Surface Book Hero

Microsoft’s Surface Book has been highly praised as being a fantastic Windows machine, you can check out my review here. Despite that fact that it still has one glaring issue, it can’t be put to sleep, the laptop is still a quality device and one that is desired by many who live outside of North America.

For those of you who live outside the US or Canada and have been wanting to order a Book, the company is expanding availability to 10 new markets with pre-orders going live starting tomorrow. The company recently opened pre-orders in Hong Kong and China and now they are adding in Austria, Australia, UK, France, Germany, Switzerland, and New Zealand. In the coming weeks, pre-orders will open for Japan and India as well.

Below is the breakdown of when the devices will be available in each market:

Sponsored Content

Passwords Haven’t Disappeared Yet

123456. Qwerty. Iloveyou. No, these are not exercises for people who are brand new to typing. Shockingly, they are among the most common passwords that end users choose in 2021. Research has found that the average business user must manually type out, or copy/paste, the credentials to 154 websites per month. We repeatedly got one question that surprised us: “Why would I ever trust a third party with control of my network?

  • China and Hong Kong availability beginning January 15.
  • Australia and New Zealand availability beginning January 28.
  • Austria, France, Germany, Switzerland and United Kingdom availability beginning February 18.

The Surface Book looks to be a device that can stand out in the crowded laptop space. Even though other vendors have built 2-1 devices, the Book is the first that has the right blend of high quality materials, a great trackpad and even though the price is a bit higher than most consumers traditionally spend for a Windows machine, it does appear to be selling well.

Microsoft’s Surface brand has grown in numerous ways since the first device was announced. The product line now includes multiple tablets (Surface 3 and Pro 4), a massive conference-room style productivity display, the Surface Hub, and of course, the Surface Book.

If it wasn’t clear before, Microsoft is moving deep into the hardware space and the Surface Book is the latest device to don the company’s name and logo. With the product entering more markets in the coming weeks, the brand footprint is about to grow even further as this new 2-1 will likely sell well in the new markets.

Related Topics:


Don't have a login but want to join the conversation? Sign up for a Petri Account

Comments (0)

Leave a Reply

Brad Sams has more than a decade of writing and publishing experience under his belt including helping to establish new and seasoned publications From breaking news about upcoming Microsoft products to telling the story of how a billion dollar brand was birthed in his book, Beneath a Surface, Brad is a well-rounded journalist who has established himself as a trusted name in the industry.