Petri Dish: Marketing In a Digital World With Stefan Gass and Chris Beckles
We are at VeeamOn this week where the company has made several product announcements including new support for disaster recovery with Azure, Office 365 backup solutions, support for AWS and a lot more.
When marketing a growing brand, there are many challenges you face about engagement, reaching a wide audience, and moving to a digital-first strategy. Stefan Gass, Global Vice President Marketing and Chris Beckles, Chief Creative Director for Veeam, stopped by the BWW Media Group podcast hub to talk about how Veeam is transitioning its brand and moving forward with its new marketing strategies.
Passwords Haven’t Disappeared Yet
123456. Qwerty. Iloveyou. No, these are not exercises for people who are brand new to typing. Shockingly, they are among the most common passwords that end users choose in 2021. Research has found that the average business user must manually type out, or copy/paste, the credentials to 154 websites per month. We repeatedly got one question that surprised us: “Why would I ever trust a third party with control of my network?