Learn What IT Pros Need to Know About Windows 11 - August 26th at 1 PM ET! Learn What IT Pros Need to Know About Windows 11 - August 26th at 1 PM ET!
Windows 10

Microsoft’s Missed Opportunities with its Own Software in the Windows Store

app store hero

One of the goals Microsoft has with Windows 10 is to increase the traction inside the Windows Store. The company wants consumers and businesses to use the Windows Store to download apps, games and soon, extensions, but the company is missing basic opportunities to get more users into its store with its own software.

At this time, you cannot buy or renew your Office 365 subscription, buy Skype credits, or purchase/renew Xbox Live subscriptions or redeem Xbox Live codes from within the store. All of these digital services require that you go to a different web page to buy the product, and it is a huge oversight by Microsoft to not include these features inside its desktop digital store.

If you open the Windows store and search for Office 365, it will take you to Microsoft store website instead of allowing you to complete the purchase inside the app. If you search Xbox Live, no relevant results are returned and the same is for Skype credits.

Sponsored Content

Read the Best Personal and Business Tech without Ads

Staying updated on what is happening in the technology sector is important to your career and your personal life but ads can make reading news, distracting. With Thurrott Premium, you can enjoy the best coverage in tech without the annoying ads.

The company currently doesn’t offer the ability to buy hardware goods inside of its store either, which makes some sense as the Windows store is targeted at digital goods, but the fact that you can’t buy software subscriptions is a missed opportunity to drive more traffic to its store. To simplify its content offerings by putting all of its digital services into one storefront would improve discoverablity by consumers who are visiting the store at elevated frequency compared to Windows 8 and yet, the company has failed to put several of its hero products, Office and Xbox Live, into this digital showcase.

I was hoping that Microsoft would talk about expanding the Store at its Build conference last week. But after the keynotes were completed and I attended a couple of sessions that might explain why you can’t buy these digital goods inside the store, I wasn’t able to find a reason for why these products are not included.

Related Topics:

BECOME A PETRI MEMBER:

Don't have a login but want to join the conversation? Sign up for a Petri Account

Register
Comments (0)

Leave a Reply

Brad Sams has more than a decade of writing and publishing experience under his belt including helping to establish new and seasoned publications From breaking news about upcoming Microsoft products to telling the story of how a billion dollar brand was birthed in his book, Beneath a Surface, Brad is a well-rounded journalist who has established himself as a trusted name in the industry.

Register for Advanced Microsoft 365 Day!

GET-IT: Advanced Microsoft 365 1-Day Virtual Conference - Live August 24th!

Join us on Tuesday, August 24th and hear from Microsoft MVPs and industry experts about how to take advantage of Microsoft 365 at a technical level and dive deep into the features and functionality that will make your environment more secure and compliant.

RSVP Now

Sponsored By