Microsoft and Reddit Partner To Make Search Better

Reddit is a unique asset on the Internet, a community filled with millions of users and billions of page views but if you have ever used the site, you will know that searching for content is nearly impossible. With sub-reddit naming not always following the typical SEO friendly conventions and questions being buried in the 2.3 million daily comments, finding an answer to your question can be nearly impossible.

The Microsoft and Reddit are announcing a partnership that they say has been two years in the making and will make it significantly easier to use Bing to search content on Reddit. In addition to improved search, Microsoft is also building services for Power BI to make it easier for brands to view their impact on the community.

The new Bing Intelligent Search feature will make it easer to search nested content inside of AMAs and sub-Reddits and other places on the site but sadly, you will still have to go to to use the features. The reason I say ‘sadly’, is because the search on, based on the information give to me today, is not based on Bing’s new services and will still be as bad as it is today.

Sponsored Content

Passwords Haven’t Disappeared Yet

123456. Qwerty. Iloveyou. No, these are not exercises for people who are brand new to typing. Shockingly, they are among the most common passwords that end users choose in 2021. Research has found that the average business user must manually type out, or copy/paste, the credentials to 154 websites per month. We repeatedly got one question that surprised us: “Why would I ever trust a third party with control of my network?

In addition to the search features, there is a more important update for marketers that will allow them to use Power BI to monitor the impact of advertising across the site. Using pre-built templates, Power BI is now becoming a key tool for measuring and monitoring marketing activities across that massive social-network.

These announcements for Microsoft today show an interesting new direction for targeting specific scenarios and websites to improve the end-user experience. Reddit is notoriously known for having awful discoverability, if Bing can play its cards right, it may be able to drive more users to search using its platform as long as they can effectively communicate that Bing can provide better results than Google for the site.

Related Topics:


Don't have a login but want to join the conversation? Sign up for a Petri Account

Comments (0)

Leave a Reply

Brad Sams has more than a decade of writing and publishing experience under his belt including helping to establish new and seasoned publications From breaking news about upcoming Microsoft products to telling the story of how a billion dollar brand was birthed in his book, Beneath a Surface, Brad is a well-rounded journalist who has established himself as a trusted name in the industry.