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5 KPIs That Drive MSP Success in the Cloud
Of course, it’s still important to track things like total revenue, total bookings, and cash flow to measure business success. But for software-as-a-service and cloud-first organizations specifically, the following metrics are important indications of profitability:
1. Customer lifetime value (LTV) vs. customer acquisition cost (CAC)
2. Monthly recurring revenue (MRR)
3. Average revenue per account (ARPA)
4. Average revenue per user (ARPU)
5. Customer churn
Aligning your MSP organization around cloud-ready KPIs can help you track your progress toward meeting your company’s goals.