Learn What IT Pros Need to Know About Windows 11 - August 26th at 1 PM ET! Learn What IT Pros Need to Know About Windows 11 - August 26th at 1 PM ET!

With Data Being the New Oil, Microsoft Bets on Power BI Premium

This week, Microsoft is hosting its Data Insight Summit at its campus in Seattle and the company has announced that Power BI Premium is now generally available. James Phillips, corporate vice president of Microsoft’s Business Applications, Platform, and Intelligence made the announcement on Monday.

One of the key advantages of Power BI Premium, which was first announced on May 3rd, is that it simplifies the evergreen issue in the corporate world, licensing. Yes, there is still licensing involved but it is much simpler as you can now share reports across your entire organization and externally without the recipient needing to have a licensed copy of the software.

One of the key features for Power BI Premium is that it introduces the ability to maintain BI assets in your own data center with Power BI Report Server. This Report Server allows you to run the software locally with the same number of virtual cores an organization provisions in the cloud for on-premises deployments without the need to split capacity.

Microsoft is starting the pricing for this service at $625 a month which may sound like a lot, but the analytics segment of the market is highly competitive and the pricing is in-line with what other companies are offering.

Sponsored Content

Read the Best Personal and Business Tech without Ads

Staying updated on what is happening in the technology sector is important to your career and your personal life but ads can make reading news, distracting. With Thurrott Premium, you can enjoy the best coverage in tech without the annoying ads.

Data is often referred to as the new oil. The amount of data that we output each year is growing exponentially and as IoT solutions become more widespread and self-driving cars come online at mass-market scale, our data outputs will continue to increase for the foreseeable future.

With every company quickly becoming a technology company, data slicing tools and reports are critical to the daily function of the enterprise. Microsoft is looking to further cement its position in this segment with Power BI Premium to capitalize upon the growing data needs of large corporations.

Related Topics:


Don't have a login but want to join the conversation? Sign up for a Petri Account

Comments (0)

Leave a Reply

Brad Sams has more than a decade of writing and publishing experience under his belt including helping to establish new and seasoned publications From breaking news about upcoming Microsoft products to telling the story of how a billion dollar brand was birthed in his book, Beneath a Surface, Brad is a well-rounded journalist who has established himself as a trusted name in the industry.

Register for Advanced Microsoft 365 Day!

GET-IT: Advanced Microsoft 365 1-Day Virtual Conference - Live August 24th!

Join us on Tuesday, August 24th and hear from Microsoft MVPs and industry experts about how to take advantage of Microsoft 365 at a technical level and dive deep into the features and functionality that will make your environment more secure and compliant.


Sponsored By